Student participating in the Marketing Business Simulation by MEGA Learning

Enhance your skills with our Customer Value Challenge

Compete with a marketing mind. Four range of cars, four customer profiles: in this marketing-oriented business simulation, identify customer perceived value and find a balance between your value proposition and profitability.

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Listen to your potential customers

Design a value proposition that matches their profile.

Key learning skill in the Mega Learning Business Simulation : Customer Value Challenge

Explore the impacts of your investment choices

Explore the impacts of your investment choices.

Key learning skill in the Mega Learning Business Simulation : Customer Value Challenge

Confirm your profit equation in a challenging environment.

Spice it up with our ‘Global Leadership’ or ‘Finance’ options.​

What is this business simulation about?

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For Universities
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Understand market segmentation and positioning

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Design value propositions for diverse customer profiles

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Explore product lifecycle and portfolio strategy (e.g. McKinsey Matrix)

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Balance profitability with environmental and social impact

Train your students
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For Corporate
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Craft aligned value propositions and internal value chains

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Analyze product mix, cost structures, and ROI

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Make strategic trade-offs under budget, time, and resource pressure

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Boost financial, environmental, and social performance

Train your team

This simulation is available on Harvard Business Publishing

Are you a business school? This simulation is available on Harvard Business Publishing. Access our premium business simulations through Harvard's trusted educational platform.

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Practical Info

Represents who the Customer Value Challenge business simulation of Mega Learning is aimed at.

Best for

University: Strategy, Marketing and capstone courses at undergraduate and graduate levels.
Corporate: newly appointed managers, middle and high potential managers.

Duration of the Customer Value Challenge business simulation of Mega Learning

Duration

From 8 to 24 hours playing time; Can be spread over multiple days, weeks, or months.

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Logistics

From 12 participants;
Online, face-to-face or blended facilitation.
Available in multiple versions: one, two, four products.

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Languages

English, French, Chinese & German

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Technical

Supported on any browser (Chrome, Safari, Brave, Firefox..). Supported on any device : mobile, desktop & tablet.

All our business simulations

All
Marketing
Finance
Strategy
Human Resources
Healthcare
Sustainability

Business Sustainability Challenge

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8 - 24h

Three people icons representing a group of people.

4 - 6 / team

A simulation where teams balance profit, people, and planet to future-proof their business.

Strategy Execution

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4 - 12h

Three people icons representing a group of people.

2 - 4 / team

Compete with a marketing mind. Two range of cars, two customer profiles.

Customer Value Challenge

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12 - 18h

Three people icons representing a group of people.

4 - 6 / team

Compete with a marketing mind. Four range of cars, four customer profiles

Business Odyssey

Clock icon with an arrow circling clockwise, symbolizing time or history.

3 - 6h

Three people icons representing a group of people.

1 - 4 / team

Compete, Strategize, and Win: Master Business Decisions in the Business Odyssey Simulation

The Competitive Advantage

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8 - 24h

Three people icons representing a group of people.

3 - 6 / team

Develop a competitive advantage by leveraging your resources.

Healthcare Strategy Challenge

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8 - 24h

Three people icons representing a group of people.

4 - 6 / team

Welcome to the Healthcare Strategy Challenge.

Human Capital Challenge

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8 - 20h

Three people icons representing a group of people.

4 - 6 / team

Building a strategy defined by business objectives and backed by your people is your driver to success.

Fundamentals of Finance

Clock icon with an arrow circling clockwise, symbolizing time or history.

4 - 12h

Three people icons representing a group of people.

2 - 6 / team

Grow your finance acumen and make sounder business decisions.

Strategy Execution

Clock icon with an arrow circling clockwise, symbolizing time or history.

4 - 12h

Three people icons representing a group of people.

2 - 4 / team

Compete with a marketing mind. Two range of cars, two customer profiles.

Customer Value Challenge

Clock icon with an arrow circling clockwise, symbolizing time or history.

12 - 18h

Three people icons representing a group of people.

4 - 6 / team

Compete with a marketing mind. Four range of cars, four customer profiles

Fundamentals of Finance

Clock icon with an arrow circling clockwise, symbolizing time or history.

4 - 12h

Three people icons representing a group of people.

2 - 6 / team

Grow your finance acumen and make sounder business decisions.

Strategy Execution

Clock icon with an arrow circling clockwise, symbolizing time or history.

4 - 12h

Three people icons representing a group of people.

2 - 4 / team

Compete with a marketing mind. Two range of cars, two customer profiles.

Customer Value Challenge

Clock icon with an arrow circling clockwise, symbolizing time or history.

12 - 18h

Three people icons representing a group of people.

4 - 6 / team

Compete with a marketing mind. Four range of cars, four customer profiles

Business Odyssey

Clock icon with an arrow circling clockwise, symbolizing time or history.

3 - 6h

Three people icons representing a group of people.

1 - 4 / team

Compete, Strategize, and Win: Master Business Decisions in the Business Odyssey Simulation

The Competitive Advantage

Clock icon with an arrow circling clockwise, symbolizing time or history.

8 - 24h

Three people icons representing a group of people.

3 - 6 / team

Develop a competitive advantage by leveraging your resources.

Human Capital Challenge

Clock icon with an arrow circling clockwise, symbolizing time or history.

8 - 20h

Three people icons representing a group of people.

4 - 6 / team

Building a strategy defined by business objectives and backed by your people is your driver to success.

Healthcare Strategy Challenge

Clock icon with an arrow circling clockwise, symbolizing time or history.

8 - 24h

Three people icons representing a group of people.

4 - 6 / team

Welcome to the Healthcare Strategy Challenge.

Business Sustainability Challenge

Clock icon with an arrow circling clockwise, symbolizing time or history.

8 - 24h

Three people icons representing a group of people.

4 - 6 / team

A simulation where teams balance profit, people, and planet to future-proof their business.

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A Mega Learning business simulation on Fundamentals of Finance

Finance Simulation

Develop your finance acumen to reach sounder business decisions and explore how organizations create value.

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A Mega Learning business simulation on Marketing

Marketing Simulation

Analyze your potential customers and build an attractive (and profitable!) value proposition that grants you market leadership.

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A Mega Learning business simulation on Healthcare Management

Healthcare Management Simulation

Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.

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A Mega Learning business simulation on Human Capital

Human Capital Simulation

Human Resources policy alignment with corporate strategy: this is what this business game is about.

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Get started with our ressources

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Simulation Overview

Download a detailed PDF explaining the simulation’s goals, structure, and learning outcomes.

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Try our live demo

Request access to a free demo and experience the simulation firsthand.

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Watch the webinar

Watch an on-demand walkthrough of the simulation with insights and practical examples.

Watch webinar
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What makes us different

For over 30 years, we’ve delivered business simulations that blend competitive gameplay with real-world decision-making. Refined through thousands of workshops and academic programs, our method creates unforgettable, hands-on learning experiences that leave a lasting impact.

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