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Let your business thrive by making the right decisions with your team.
Business Odyssey is a competitive business simulation where teams manage a car company in either the Low-Cost or Image (premium) market. Participants design products, set prices, build marketing strategies, and manage operations to outperform rivals while balancing profit, sustainability, and employee morale.
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Compete in Low-Cost or Image markets, each with unique customer challenges.
Manage product design, pricing, marketing, operations, and finance.
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Win by excelling in revenue, profit, CO₂ emissions, and employee morale.
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Brings theory to life through hands-on business practice.
Builds teamwork and leadership in competitive settings.
Sharpens analytical and forecasting skills.
Introduces sustainability and social responsibility in decision-making.
Keeps students highly engaged with game-based learning.
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Strengthens strategic alignment across departments.
Builds decision-making confidence under pressure.
Encourages cross-functional collaboration and systems thinking.
Develops leadership and negotiation skills in teams.
Reinforces awareness of sustainability and employee engagement.
This simulation is available on Harvard Business Publishing
Are you a business school? This simulation is available on Harvard Business Publishing. Access our premium business simulations through Harvard's trusted educational platform.
University – Undergraduate courses.
Corporate – Executive education.
From 3 to 6 hours playing time; Can be spread over multiple days or weeks.
Online, face-to-face or blended facilitation;
Participants & professors have access to pre reading material to understand the rules of the game autonomously.
English, French, Chinese & German
Supported on any browser (Chrome, Safari, Brave, Firefox..). Supported on any device : mobile, desktop & tablet.
With your team, allocate resources and develop your 4-product portfolio in a highly competitive environment.
Develop your finance acumen to reach sounder business decisions and explore how organizations create value.
Analyze your potential customers and build an attractive (and profitable!) value proposition that grants you market leadership.
Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.
Human Resources policy alignment with corporate strategy: this is what this business game is about.
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Download a detailed PDF explaining the simulation’s goals, structure, and learning outcomes.
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Request access to a free demo and experience the simulation firsthand.
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Watch an on-demand walkthrough of the simulation with insights and practical examples.
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For over 30 years, we’ve delivered business simulations that blend competitive gameplay with real-world decision-making. Refined through thousands of workshops and academic programs, our method creates unforgettable, hands-on learning experiences that leave a lasting impact.
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