Five colleagues collaborating in a bright office around a wooden table with laptops, notebooks, and a potted plant, while one woman points to notes on a whiteboard.

Turn strategy into action in a competitive market game.

In this fast-paced multiplayer simulation, participants take over a company managing two product lines—low-cost and premium cars—and compete to optimize profitability while embedding social and environmental sustainability. Teams make strategic decisions on marketing, engineering, pricing, capacity, and investments over several rounds, adapting to evolving market conditions. Success depends on understanding customer needs, shaping a compelling value proposition, and executing strategy effectively against competitors.

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Two Product Lines, Two Challenges

Manage both low-cost and premium markets, each with distinct customer sensitivities.

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Dynamic Competitive Market

Compete against rival teams where every decision reshapes the market landscape.

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Sustainability Built-In

Balance economic goals with social responsibility and environmental impact.

What is this business simulation about?

Advantages for corporate of the Strategy Execution Simulation at MEGA Learning Business Simulations
For Universities
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Brings strategy execution theory into an interactive learning experience.

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Strengthens teamwork and leadership in competitive environments.

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Sharpens analytical thinking across pricing, marketing, and operations.

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Demonstrates how sustainability impacts strategy and profitability.

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Keeps students engaged with fast-paced, round-based gameplay.

Train your students
Advantages for corporate of the Strategy Execution Simulation at MEGA Learning Business Simulations
For Corporate
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Builds cross-functional decision-making skills in real-time competition.

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Strengthens leaders’ ability to align strategy with execution.

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Enhances awareness of customer value as a driver of profitability.

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Trains teams to balance financial, social, and environmental objectives.

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Provides a safe environment to practice strategy under pressure.

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Practical Info

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Best for

University – All Levels
Corporate – All Levels

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Duration

From 4 to 12 hours playing time; Can be spread over multiple days, weeks, or months.

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Logistics

Online, face-to-face or blended facilitation;
Participants & professors have access to pre reading material to understand the rules of the game autonomously.

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Languages

English, French, Chinese, German

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Technical

Supported on any browser (Chrome, Safari, Brave, Firefox..). Supported on any device : mobile, desktop & tablet.

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Dashboard interface titled 'Decision Region 1 Headquarters' showing a sales report table with categories like total market size, market share, orders, available for sales, and sales volume alongside a purple target icon on the right.

Simulation Overview

Download a detailed PDF explaining the simulation’s goals, structure, and learning outcomes.

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Try our live demo

Request access to a free demo and experience the simulation firsthand.

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Watch the webinar

Watch an on-demand walkthrough of the simulation with insights and practical examples.

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What makes us different

For over 30 years, we’ve delivered business simulations that blend competitive gameplay with real-world decision-making. Refined through thousands of workshops and academic programs, our method creates unforgettable, hands-on learning experiences that leave a lasting impact.

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