The Competitive Advantage - Strategy Business Simulation

In this corporate strategy simulation, lead a multi-product corporation with your team and develop strategies to achieve a competitive advantage. Optimize your resources and decision-making to establish market leadership and drive organizational success.

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Key Learning Outcomes

Optimize your portfolio

Create lasting competitive advantage through unique value proposition.

Allocate resources

Based on understanding competitive forces and customer value.

Aim for profitability and market leadership

In a continuously evolving competitive environment.

What is this business simulation about?

For Universities

Train your students

Strategic planning & market analysis
Profitability & business modeling
Data-driven decision-making
Team collaboration & leadership
Adapting to real-time challenges

Train your students

For Corporate

Train your team

Adapting to real-time challenges
Agility in fast-changing markets
Effective budget & resource management
KPI-based performance tracking
Cross-functional teamwork

Train your team

Practical Information

Best for

Junior to senior managers; Heads of functional business areas/units; Startup incubators, onboarding of new employees.

Duration

From 8 to 24 hours playing time. Can be spread over multiple days, weeks, or months.

Logistics

From 9 participants. Online, face-to-face or blended facilitation.

Languages

English, French, Danish & Chinese.

Technical

Supported on any browser (Chrome, Safari, Brave, Firefox). Supported on any device: mobile, desktop & tablet.

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Simulation Overview

Download our detailed PDF with goals, structure, and learning outcomes.

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Try our live demo

Request free demo access and experience the simulation first-hand.

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Discover the agenda

Get an overview of how a typical simulation day is organized.

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About The Competitive Advantage

The Competitive Advantage is a team-based strategy business simulation where participants take on the role of executives leading a multi-product corporation. Over multiple rounds of decision-making, teams analyze market data, allocate resources across product lines, and develop competitive strategies to outperform rival companies. The simulation mirrors real-world business dynamics - participants must react to competitor moves, manage budgets, invest in innovation, and balance short-term profitability with long-term market positioning. Designed for both university courses and corporate training programs, this business game develops critical skills in strategic planning, financial analysis, and cross-functional collaboration. Each session is facilitated by an expert who guides debriefing discussions, connecting in-game decisions to real business frameworks and theory.

Frequently Asked Questions

How long does The Competitive Advantage simulation last?

The simulation runs from 8 to 24 hours of playing time. It can be spread over multiple days, weeks, or even months, making it flexible enough to fit into a single intensive workshop or an extended course module.

How many participants can play at once?

The simulation requires a minimum of 9 participants, organized into teams of 3 to 6 people. There is no strict upper limit - we have run sessions with over 100 participants competing simultaneously.

Do participants need prior business knowledge?

No specific business background is required. The simulation is designed to be accessible to beginners while remaining challenging for experienced professionals. The facilitator adapts the debriefing to the level of the group.

Can the simulation be played online?

Yes. The Competitive Advantage works fully online, face-to-face, or in a blended format. The platform runs in any browser on desktop, tablet, or mobile - no installation is needed.

What business skills does this simulation develop?

Participants develop skills in strategic planning, market analysis, resource allocation, financial decision-making, team collaboration, and data-driven decision-making. The competitive environment also builds negotiation and communication skills.

In which languages is the simulation available?

The Competitive Advantage is available in English, French, Danish, and Chinese.