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Let your business thrive by making the right decisions with your team.
Strategy Simulations
Strategy isn't learned in a lecture hall, it's forged under pressure. Our strategy simulations place teams at the helm of a multi-product company in a live competitive market. Every resource allocation, pricing call, and positioning decision has immediate consequences. Played in business schools and corporate environments across Europe and beyond, these simulations build the kind of strategic agility no textbook can teach.
Demo our strategy simulationsThe Simulations
The Competitve Advantage
Duration: 8 to 24h
Team: 3–6 per team
What: Teams lead a multi-product corporation and develop strategies to achieve a competitive advantage. The core challenge: optimise a 4-product portfolio, allocate resources based on competitive forces and customer value, and aim for market leadership in an environment that never stops shifting. Best for strategy and capstone courses at university level, and junior to senior managers in corporate settings. Available in English, French, Danish & Chinese.
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Strategy Execution
Duration: 4 to 12h
Team: 2–4 per team
What: A fast-paced multiplayer game where teams manage two product lines — low-cost and premium cars — competing to optimise profitability while embedding social and environmental sustainability. Participants make decisions across marketing, engineering, pricing, capacity, and investment over multiple rounds. Available on Harvard Business Publishing. Available at all levels, in English, French, Chinese & German.
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Business Odyssey
Duration: 3 to 16h
Team: 1–4 per team
What: Teams manage a car company in either the Low-Cost or Image (premium) market — designing products, setting prices, building marketing strategies, and managing operations while balancing profit, sustainability, and employee morale. The perfect entry point for strategy education: fast, competitive, and highly engaging. Available on Harvard Business Publishing. Best for undergraduate courses and executive education, in English, French, Chinese & German.
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Who is it for?
MBA and business students at all levels, corporate strategy teams and senior leadership groups, startup incubators and onboarding programmes, and any team that needs to align quickly around a shared strategic direction.
All our business simulations
Business Sustainability Challenge
8-24h
4 - 6 / team
A simulation where teams balance profit, people, and planet to future-proof their business.
Strategy Execution
4 - 12h
2 - 4 / team
Compete with a marketing mind. Two range of cars, two customer profiles.
Customer Value Challenge
12 - 18h
4 - 6 / team
Compete with a marketing mind. Four range of cars, four customer profiles
Business Odyssey
3 - 6h
1 - 4 / team
Compete, Strategize, and Win: Master Business Decisions in the Business Odyssey Simulation
The Competitive Advantage
8 - 24h
3 - 6 / team
Develop a competitive advantage by leveraging your resources.
Healthcare Strategy Challenge
8 - 24h
4 - 6 / team
Welcome to the Healthcare Strategy Challenge.
Human Capital Challenge
8 - 20h
4 - 6 / team
Building a strategy defined by business objectives and backed by your people is your driver to success.
Fundamentals of Finance
4 - 12h
2 - 6 / team
Grow your finance acumen and make sounder business decisions.
Strategy Execution
4 - 12h
2 - 4 / team
Compete with a marketing mind. Two range of cars, two customer profiles.
Customer Value Challenge
12 - 18h
4 - 6 / team
Compete with a marketing mind. Four range of cars, four customer profiles
Business Odyssey
3 - 6h
1 - 4 / team
Compete, Strategize, and Win: Master Business Decisions in the Business Odyssey Simulation
The Competitive Advantage
8 - 24h
3 - 6 / team
Develop a competitive advantage by leveraging your resources.
Strategy Simulation
With your team, allocate resources and develop your 4-product portfolio in a highly competitive environment.
Finance Simulation
Develop your finance acumen to reach sounder business decisions and explore how organizations create value.
Marketing Simulation
Analyze your potential customers and build an attractive (and profitable!) value proposition that grants you market leadership.
Healthcare Management Simulation
Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.
Human Capital Simulation
Human Resources policy alignment with corporate strategy: this is what this business game is about.
