Marketing Simulations
Great marketing starts with one question: what does your customer actually value? Our marketing simulations challenge teams to compete in dynamic markets, identify customer needs across distinct segments, and build value propositions that are both attractive and profitable.
Who is this for?
Marketing students, commercial teams, sales and marketing leaders seeking alignment on customer value, brand managers, and product managers.
What is a marketing simulation?
A marketing simulation is a competitive, team-based learning experience where participants take on the role of marketing leaders managing a multi-product portfolio. Teams analyse customer segments, design value propositions, set pricing strategies, and allocate marketing budgets - all while responding to competitor moves in real time. Our marketing simulations are used by business schools and corporate training programmes to develop practical skills in customer segmentation, competitive positioning, pricing strategy, and data-driven marketing decision-making. Available through Harvard Business Publishing, they bring marketing theory to life through experiential learning.
All Our Business Simulations
The Competitive Advantage
Develop a competitive advantage by leveraging your resources.
The Customer Value Challenge
Compete with a marketing mind. Four ranges of cars, four customer profiles.
The Fundamentals of Finance
Grow your finance acumen and make sounder business decisions.
The Human Capital Challenge
Building a strategy defined by business objectives and backed by your people is your driver to success.
The Healthcare Strategy Challenge
Welcome to the Healthcare Strategy Challenge.
The Business Odyssey
Compete, Strategize, and Win: Master Business Decisions in the Business Odyssey Simulation.
The Business Sustainability Challenge
A simulation where teams balance profit, people, and planet to future-proof their business.
Strategy Execution
Compete with a marketing mind. Two ranges of cars, two customer profiles.
Get in touch
Interested in trying one of our business simulations? Not sure this is the right business simulation for your students or team? Contact our team and we will gladly help!
Let’s talk