What is this business simulation about?
Find a balance between your value proposition and profitability
Four ranges of cars, four customer profiles: in this marketing-oriented business simulation, identify what your customers value, and find a balance between your value proposition and profitability.
From their analysis of the customers preferences, they will design, manufacture and bring to the market four car ranges: Low cost, Family, Eco-Friendly & Image.
They will tackle the three components of a business model
- Build a value proposition for each customers’ segment, visually adapting the value curves for marketing and engineering propositions.
- Review the company’s internal value chain, and
- Validate the profit equation, the financial outcome of the two preceding components.