Hager Group, a global leader in electrical installations and building automation, used MEGA Learning's Customer Value Challenge marketing simulation to train their management team in financial decision-making. The post-training evaluation produced a Net Promoter Score of 63.
The training programme was led by William, training lead at Hager Group. William chose MEGA Learning's Customer Value Challenge business simulation because Hager Group needed managers to understand financial principles in practice, not in theory. The Customer Value Challenge puts teams in control of a virtual company across multiple decision rounds, with decisions on pricing, product positioning, marketing investment, and resource allocation, and it shows the financial consequences in real time.
Watch William's full interview
William, training lead at Hager Group, shares the Hager Group experience with MEGA Learning's Customer Value Challenge on video:
The Challenge: Financial Confidence Across the Hager Group Management Team
Hager Group needed to build financial confidence and decision-making skills across its full management team, in a format practical and engaging enough to stick. Slide decks and finance presentations had not delivered the cross-functional financial fluency the company wanted. The objective was to give every Hager Group manager the ability to apply financial concepts in daily decisions, not just understand them in theory.
The Solution: A Tailored Customer Value Challenge Workshop
Hager Group selected MEGA Learning's Customer Value Challenge business simulation. The session was tailored specifically to Hager Group's learning objectives, focusing on the core financial principles and profitability levers most relevant to Hager's business.
"It was 100% adapted to our needs." (William, Hager Group)
A Realistic Market Environment
What struck William about the Customer Value Challenge was how closely the business simulation mirrored the competitive dynamics Hager Group faces in its actual market.
"It is a perfect representation of the market reality we live every day." (William, Hager Group)
Rather than working from theory or slide decks, the Customer Value Challenge puts participants in control of a virtual company. Hager Group's managers faced high-stakes decisions across finance, marketing, and operations, and saw the consequences of those decisions in real time during the session.
The Results: Net Promoter Score of 63 from the Hager Group Post-Training Evaluation
Hager Group measured the impact through its standard post-training evaluation. The Customer Value Challenge session produced a Net Promoter Score of 63, which William described as exceptional.
"We reached a Net Promoter Score of 63, which is very, very good." (William, Hager Group)
Three things stood out in Hager Group's participant feedback:
- The competitive environment kept energy and engagement high throughout the session
- Real-time facilitation from MEGA Learning's team connected in-simulation decisions to real business outcomes
- Participants made real-time decisions and saw their direct impact on company performance
Lasting Behavioural Change at Hager Group
Beyond the session, the Customer Value Challenge created a lasting shift in how Hager Group's managers think about their daily work.
"They feel more confident to activate different profitability levers in their daily work. It is a real facilitator for improving our efficiency and financial results." (William, Hager Group)
William also highlighted the quality of the MEGA Learning platform itself. The user-friendly, data-rich interface kept Hager Group's teams engaged throughout the workshop. The Customer Value Challenge was both informative and competitive.
The Role of MEGA Learning's Facilitators
From onboarding to facilitation, MEGA Learning's team supported Hager Group at every step. Real-time feedback from the MEGA Learning supervisor ensured every Hager Group participant understood not just what to do in the simulation, but why it mattered, and how it connected to their daily roles at Hager Group.
"Having direct feedback from the MEGA Learning supervisor really helps." (William, Hager Group)
About Hager Group
Hager Group is a global leader in electrical installations and building automation, headquartered in France. The company serves residential, commercial, and industrial customers worldwide.
About MEGA Learning's Customer Value Challenge
MEGA Learning's Customer Value Challenge is a marketing-focused business simulation used by Hager Group, ESCP Business School, HEC Paris, Columbia University, and other corporate and academic clients. The simulation is also distributed via Harvard Business Publishing. Duration: 12 to 18 hours. Team size: 4 to 6 per team. Available in English and French.
Watch the Full Interview with William of Hager Group
Hear William share his Hager Group experience with MEGA Learning's Customer Value Challenge: watch the testimonial on YouTube.
Learn more about the Customer Value Challenge or request a free demo.
