Business Odyssey (Image)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

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What is this business simulation about?

Compete, Strategize, and Win: Master Business Decisions in the Business Odyssey Simulatio

The Business Odyssey simulation challenges students to successfully lead and manage the production and sales of a line of vehicles.

There are two versions of this simulation that feature different customer profiles: Low-Cost and Image.

The Image version seeks to create a product for which customers are willing to pay a premium price.

Students work in teams to run a business line that produces and sells high-end cars.

Each team competes to become the market leader in a highly competitive environment while remaining financially sound, keeping employee morale high, and carbon emissions low.

Based on their understanding of the target audience, students create a value proposition by making decisions about product features, brand image, pricing, and efficiency of the selling network.

They must then develop a marketing strategy that integrates their value proposition and leverages available data to try reach prospective consumers and to turn them into customers.

Students must also forecast sales to satisfy the demand generated from their marketing activities. Through this simulation, students learn how to develop and execute a marketing strategy and measure its efficiency.

Professor explaining the Competitive Advantage Business Simulation of Mega Learning

Best for

Undergraduate & executive education

Duration

From 2 to 4 hours playing time.

Logistics

It is a computer based software. Participants can play online, face-to-face or blended facilitation; Participants & professors have access to pre reading material to understand the rules of the game autonomously.

What are the learning objectives?

  • Marketing mix management: Pricing, product development, brand power and distribution network
  • Build a value proposition that meets a specific segment need while differentiating from competitors
  • Measure the impact of the value proposition designed on the value chain.
  • Sales forecasting and gap analysis
  • Manage sales revenue and profitability
  • Invest wisely based on your strategy and competitive intelligence.

Discover our other business simulations

Business Odyssey (Low-Cost)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game
Arrow Icon - You X Webflow Template

Customer Value Challenge (2 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
Arrow Icon - You X Webflow Template

Customer Value Challenge (4 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
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Customer Value Challenge (Global)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
Arrow Icon - You X Webflow Template

Business Odyssey (Image)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game
Arrow Icon - You X Webflow Template

The Competitive Advantage

In the Strategy Simulation, players compete to become leaders on their markets: they are organized in teams of up to 6 participants and manage a 4-product portfolio, each displaying different customer sensitivities, costs sensitivities, and growth rates.

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Healthcare Management

Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.

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Human Capital Challenge

In the Human Capital Simulation, players will understand the interactions between business, human capital, and an organization’s success. This business simulation highlights how fundamental it is to invest in human capital, in order to improve overall business performance.

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Fundamentals of Finance

Develop your finance acumen to reach sounder business decisions and explore how organizations create value.

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Business Odyssey (Low-Cost)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game
Arrow Icon - You X Webflow Template

Customer Value Challenge (2 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
Arrow Icon - You X Webflow Template

Customer Value Challenge (4 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
Arrow Icon - You X Webflow Template

Customer Value Challenge (Global)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
Arrow Icon - You X Webflow Template

Fundamentals of Finance

Develop your finance acumen to reach sounder business decisions and explore how organizations create value.

Explore this game
Arrow Icon - You X Webflow Template

Business Odyssey (Low-Cost)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game
Arrow Icon - You X Webflow Template

Customer Value Challenge (2 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
Arrow Icon - You X Webflow Template

Customer Value Challenge (4 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
Arrow Icon - You X Webflow Template

Customer Value Challenge (Global)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game
Arrow Icon - You X Webflow Template

Business Odyssey (Image)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game
Arrow Icon - You X Webflow Template

The Competitive Advantage

In the Strategy Simulation, players compete to become leaders on their markets: they are organized in teams of up to 6 participants and manage a 4-product portfolio, each displaying different customer sensitivities, costs sensitivities, and growth rates.

Explore this game
Arrow Icon - You X Webflow Template

Human Capital Challenge

In the Human Capital Simulation, players will understand the interactions between business, human capital, and an organization’s success. This business simulation highlights how fundamental it is to invest in human capital, in order to improve overall business performance.

Explore this game
Arrow Icon - You X Webflow Template

Healthcare Management

Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.

Explore this game
Arrow Icon - You X Webflow Template
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