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Let your business thrive by making the right decisions with your team.
Enhance your skills with our Marketing Simulations
Compete with a marketing mind. Four range of cars, four customer profiles: in this marketing-oriented business simulation, identify customer perceived value and find a balance between your value proposition and profitability.
Design a value proposition that matches their profile.
Explore the impacts of your investment choices.
Spice it up with our ‘Global Leadership’ or ‘Finance’ options.
Discover our business simulations
Business Sustainability Challenge
Strategy Execution
Customer Value Challenge
Business Odyssey
The Competitive Advantage
Healthcare Strategy Challenge
Human Capital Challenge
Fundamentals of Finance
Strategy Execution
In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.
Customer Value Challenge
Fundamentals of Finance
Develop your finance acumen to reach sounder business decisions and explore how organizations create value.
Strategy Execution
In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.
Customer Value Challenge
Business Odyssey
Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…
The Competitive Advantage
Develop a competitive advantage to reach market leadership.
Human Capital Challenge
In the Human Capital Simulation, players will understand the interactions between business, human capital, and an organization’s success. This business simulation highlights how fundamental it is to invest in human capital, in order to improve overall business performance.
Healthcare Strategy Challenge
Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.
Business Sustainability Challenge
Strategy Simulation
With your team, allocate resources and develop your 4-product portfolio in a highly competitive environment.
Finance Simulation
Develop your finance acumen to reach sounder business decisions and explore how organizations create value.
Marketing Simulation
Analyze your potential customers and build an attractive (and profitable!) value proposition that grants you market leadership.
Healthcare Management Simulation
Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.
Human Capital Simulation
Human Resources policy alignment with corporate strategy: this is what this business game is about.